ABOUT


West Coast x North Beach is a street style blog by Jayde Fish, cataloguing local characters and stylish San Franciscans. 

The North Beach neighborhood or 'Little Italy', is full of legendary musicians, retired beatnik poets, classy drunks, inspired chefs, artists, and people with fantastic style. WCxNB is meant to celebrate the culture of this neighborhood and the people who inspire us.


Jayde Fish is an internationally featured designer, illustrator, and painter with clients including Facebook, Google, and Anthropologie. See more of her work
 here.  She resides in North Beach with her cat and husband.

Thanks for viewing!

-Jayde